Sounds True was founded in 1985 by Tami Simon with a clear mission: to disseminate spiritual wisdom. Since starting out as a project with one woman and her tape recorder, we have grown into a multimedia publishing company with more than 80 employees, a library of more than 600 titles featuring some of the leading teachers and visionaries of our time, and an ever-expanding family of customers from across the world. In more than two decades of growth, change, and evolution, Sounds True has maintained its focus on its overriding purpose, as summed up in our Vision Statement:

Sounds True exists to inspire, support, and serve personal transformation and spiritual awakening.

Sounds True is an independent multimedia publishing company that embraces the world’s major spiritual traditions, as well as the arts and humanities, embodied by the leading authors, teachers, and visionary artists of our time. Our approach to publishing is not dependent on a single format or technology—rather, we strive with every title to preserve the essential “living wisdom” of the author, artist, or spiritual teacher. It is our goal to create products that not only provide information to a reader or listener, but that also embody the essential quality of a wisdom transmission between a teacher and a student.

Throughout the years, Sounds True has developed a guiding philosophy that we call “multiple bottom lines.” Our dedication to this principle is embodied in our Mission Statement:

The mission of Sounds True is to find teachers and artists who serve as a gateway to spiritual awakening and to produce, publish, and distribute their work with beauty, intelligence, and integrity. We treat our authors, vendors, and partners in the same way we would want to be treated. We work flexibly and efficiently together to create a cooperative, loving environment that honors respectful authenticity and individual growth. We maintain a healthy level of profitability so that we are an independent and sustainable employee-owned organization.

The three essential bottom lines for Sounds True are the integrity of our purpose, the well-being of our people, and the maintaining of healthy profits. All three of these priorities are important in the decisions we make as a company. It is our conviction that each of these bottom lines must be healthy for the company to prosper as a whole.

In our history as a publisher, Sounds True has produced a wide variety of formats in order to fulfill our goal of disseminating spiritual wisdom.

Ani Pema Chödrön was born Deirdre Blomfield-Brown in 1936, in New York City. She attended Miss Porter’s School in Connecticut and graduated from the University of California at Berkeley. She taught as an elementary school teacher for many years in both New Mexico and California. Pema has two children and three grandchildren.

While in her mid-thirties, Ani Pema traveled to the French Alps and encountered Lama Chime Rinpoche, with whom she studied for several years. She became a novice nun in 1974 while studying with Lama Chime in London. His Holiness the Sixteenth Karmapa came to Scotland at that time, and Ani Pema received her ordination from him.

Pema first met her root guru, Chögyam Trungpa Rinpoche, in 1972. Lama Chime encouraged her to work with Rinpoche, and it was with him that she ultimately made her most profound connection, studying with him from 1974 until his death in 1987. At the request of the Sixteenth Karmapa, she received the full bikshuni ordination in the Chinese lineage of Buddhism in 1981 in Hong Kong.

Ani Pema served as the director of Karma Dzong in Boulder, Colorado until moving in 1984 to rural Cape Breton, Nova Scotia to be the director of Gampo Abbey. Chögyam Trungpa Rinpoche gave her explicit instructions on establishing this monastery for western monks and nuns.

Ani Pema currently teaches in the United States and Canada and plans for an increased amount of time in solitary retreat under the guidance of Venerable Dzigar Kongtrul Rinpoche. She is also a student of Sakyong Mipham Rinpoche, the oldest son and lineage holder of Chögyam Trungpa Rinpoche.

Ani Pema is interested in helping establish Tibetan Buddhist monasticism in the West, as well as continuing her work with western Buddhists of all traditions, sharing ideas and teachings. Her non-profit, The Pema Chödrön Foundation, was set up to assist in this purpose.

She has written several books: The Wisdom of No Escape, Start Where You Are, When Things Fall Apart, The Places that Scare You, No Time To Lose,Practicing Peace in Times of War, How to Meditate, and Living Beautifully. All are available from Shambhala Publications and Sounds True.